You know what? The media is definitely affecting how entrepreneurs think these days. I was waiting in a coffee shop the other day for a client to show up. I picked up a copy of the Wall Street Journal. After scanning the headlines I couldn’t wait to throw it back on the rack. In less than thirty seconds I was getting depressed reading the headlines.
Every day I meet all kinds of business owners, entrepreneurs and various people in the community. I just got back to my office from a networking event. It was pretty up beat and well done overall. I give the owner of the business a lot of credit for putting together a classy networking event at his office. All first class. Brought in a motivational speaker and author to pump up the crowd. He made a brief presentation that helped attendees understand how his team and business add value. People got his message. They got a well-catered function. They got to hear and meet a great speaker and author who promoted her newest books.
These are the winners, folks. These are the people getting new market share. It’s the people sitting at home on the couch, watching the evening news, allowing dreadful news to affect how they feel, think and act. Then they wake up and cut the ad budget. They make fewer sales calls. They don’t think about the next networking event or promotion they could launch.
The former are the people gaining market share. The latter are the people who will lose market share. Which side are you on?
Clifford Jones, Founder
WealthNet Partners, LLC
“Discover The Art of Business Development”
Headquarters located in Scottsdale, Arizona