CRM Company Consults On Relationships
How can a CRM company and marketing business consultant help you better organize and manage relationships?
CRM company founder shares tips by using a system for business and relationship management.
I hear a lot of whining from business people these days. Actually, people in general. It’s always something. The economy, the health care bill, slow sales or no sales, stupid customers, dishonest employees, no capital, etc. If you are in business for yourself please realize that you are in the unique to position to create significant wealth. Which means that we all need to focus more on better managing our business and personal relationships.
It’s safe to say that when it comes to what matters most these days to busy business owners and professionals is time. No. We can’t actually make time. But a good CRM company or consultant can help you get super organized and on top of managing relationships.
If you care to do what counts the most for your business, which is focus on the disciplines of business development, then maybe you’re ready to talk to a new CRM company or consultant. What do you want from a CRM company? What is your current CRM company missing? You CRM company will deliver the most appropriate system for you and your team because they have years of experience using and consulting on a tons of various CRM company systems and solutions.
What CRM company and system is the best for you? If you’re busy building your business there should be no time or room for whining about relationships and not having the time to do what matters most. Any self respecting CRM company or advisor will tell you that managing and organizing your relationships, both personal and business, is the first place to start when working to increase productivity, sales and business results. There is only time for doing what matters most. Like selling and marketing. Like keeping up on your CRM company system. Like being a great leader for your team. Like leveraging technology. Building your list. The list goes on and on.
Speaking of lists… One way we can always tell if a business owner is disciplined about growing their business is by analyzing their Customer Relationship Management (CRM) software. Or their list of clients, prospects, and leads. Looking under the hood so to speak tells me a lot about the business owner and the business. Because it’s a core discipline for business development. Adding new contacts so your list is growing. Making consistent contact by phone and email. Keeping records of conversations, people, and developments as you build relationships. There’s more to including the system or software itself.
If you’re not disciplined about your CRM, then you probably shouldn’t expect much in the way of achieving better sales or business results. (Yes, you. The one still using Excel spreadsheets or Outlook thinking that it works fine just because it’s installed and you know to use it.) It’s more like of a “what are you possibly thinking?” kind of thing.) Because it’s the least disciplined business owners I meet you tend to complain the most. And if your current CRM company and system isn’t being run well chances are there are tons of issues with your business. It’s just one of my many litmus tests for discipline related to business development.
I recently worked with a fairly successful company in business for 16 years. They have a great system for CRM company management and reporting. The problem is no one was really using it because no one planned to integrate the tools that the CRM company had to offer. The owners assumed that her people would simply learn what the CRM company offered over time. The CRM company owner is always faced with the task of getting their clients to focus on what counts the most. The “implementation gap” couldn’t more apparent when it comes to your CRM company. Bogus contact information is toxic to the system. Incomplete records are the norm. In most cases you’re dealing with uutdated email addresses or no email addresses for the people in the system. There some absolutely moronic business leads and prospects in the system. (Completely inappropriate because they hadn’t done much work identifying their ideal client, prospect or lead.) There is no consistent email marketing communications. And the website isn’t quite yet optimized for conversions, sales and list building.
Needless to say there are way too many business owners who do not embrace a top-down driven sales culture. Company culture is an important consideration for the long-term success of any business. But what we are addressing here is a culture in which there is not enough sales, cash flow or new business. Ouch. And it ties to their core disciplines, or lack thereof, related to sales and marketing. Working with the right CRM company puts you into a proactive, planning mindset.
Here’s what it takes to implement a great CRM company solution. With a CRM company like our leading the process it’s much easier for the business owner, typically not a marketing or Internet marketing, CRM kind of person, to get organized around an easy to learn and use process.
1. A burning desire to better organize relationships.
2. An understanding the your NETWORK impacts your NET WORTH.
3. A simple, online system to login into every day.
4. A single, integrated system to manage people, email, calendar, tasks, and more.
If you’re living with the same old system of business card piles, post it notes, and maybe even a spreadsheet or two, maybe it’s time you talked with an experience CRM company advisor and marketing consultant who can help you explore what will best fit your needs.