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Owning a business isn’t a walk in the park. It takes plenty of hard work and perseverance, and in many cases, even the most dedicated small business owner will run into trouble when they least expect it. Some of these problems can make a business owner feel paralyzed.  No matter how optimistic things looked in the past or how good business has been, it’s easy for small business owners to hit a…

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At some point, most of us have been lost. We know our ultimate destination, but either through a wrong turn or poor directions we find ourselves in the wrong place and likely very frustrated. Without landing page optimization, your visitors may have this same lost feeling when they arrive on your website. Whether the content was written 10 days or 10 months ago, it’s easy to make assumptions…

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There’s a lot of panic and turmoil right now in the world of link building, but there doesn’t have to be – you just have to learn how to be a bad-ass link builder. SEO has changed. We can’t rely on spam and automation to boost traffic and search rankings anymore. A few years ago, link builders never gave that kind of stuff a second thought – it’s just how things worked. The industry is…

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Monica Jade Romeri Posts Profile Comments Follow Video content can greatly amplify your social media marketing.  Unfortunately, many business owners and heads of companies fail to upgrade their social media strategies due to jam-packed schedules  and the day-to-day demands of running their organizations.  They just keep doing what they have done in the past like tweeting their blog posts…

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“Hey, look at me!” While strolling down the Las Vegas Strip during Email Summit 2013 , I couldn’t help but notice all of the flashy signs, and individuals, trying to get my attention. The challenge is equally difficult (although hopefully less gaudy) in the modern inbox, so in the MarketingSherpa 2013 Email Marketing Benchmark Report , we asked … Q: Which of the following tactics is your…

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This is a quiz. What’s the best definition of “brand?” 1.  Noun – A type of product manufactured by a company under a particular name. Verb – Mark with a branding iron. Synonyms: Noun – mark, stamp, sort, kind, make, trademark Verb – stigmatize, stamp, mark [Source:  Wikipedia] 2 .  “…. While many people refer to a brand as a logo, tag line or audio jingle, a brand is…

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Yelp has remained a leading review site for local businesses for quite some time. Although the restaurant industry is no doubt the most present on the site, other businesses are beginning to take advantage. With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it’s a great place to gain visibility for your company and create a place for reviews, ratings, and…

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Here’s my third segment on taking your small business sales and marketing success through the roof.

Look, it’s hard enough to be in business sometimes. Like wearing 5 different hats at any one time is easy.

But how about simple instead of easy? You just need to know what you don’t know and follow the steps.

It’s systems and people, your team, that make all the difference.

Once you ar…

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Written on May 6, 2013  Author Gil Regev   | Share Will Publishers Soon Be Dominating Mobile Marketing? ADOTAS — In a recent research published by IDC, publishers are becoming a driving force in the world of mobile advertising, with Internet giants such as Facebook, Pandora, Twitter, and The Weather Channel dominating top advertising spend charts in the U.S. So should mobile ad networks b…

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I have for the past couple of months been posting here about an ongoing  MBA class on content marketing  called Marketing with Social Media . The class is being taught by me, Bill Belew, at a university in San Jose (Yes, I know the way). I don’t know of anybody who has been able to gather a lot (73 MBA students) of bloggers and put them in a controlled setting (controlled inasmuch as they do…

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