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Monica Jade Romeri Posts Profile Comments Follow Video content can greatly amplify your social media marketing.  Unfortunately, many business owners and heads of companies fail to upgrade their social media strategies due to jam-packed schedules  and the day-to-day demands of running their organizations.  They just keep doing what they have done in the past like tweeting their blog posts…

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“Hey, look at me!” While strolling down the Las Vegas Strip during Email Summit 2013 , I couldn’t help but notice all of the flashy signs, and individuals, trying to get my attention. The challenge is equally difficult (although hopefully less gaudy) in the modern inbox, so in the MarketingSherpa 2013 Email Marketing Benchmark Report , we asked … Q: Which of the following tactics is your…

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This is a quiz. What’s the best definition of “brand?” 1.  Noun – A type of product manufactured by a company under a particular name. Verb – Mark with a branding iron. Synonyms: Noun – mark, stamp, sort, kind, make, trademark Verb – stigmatize, stamp, mark [Source:  Wikipedia] 2 .  “…. While many people refer to a brand as a logo, tag line or audio jingle, a brand is…

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Yelp has remained a leading review site for local businesses for quite some time. Although the restaurant industry is no doubt the most present on the site, other businesses are beginning to take advantage. With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it’s a great place to gain visibility for your company and create a place for reviews, ratings, and…

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Here’s my third segment on taking your small business sales and marketing success through the roof.

Look, it’s hard enough to be in business sometimes. Like wearing 5 different hats at any one time is easy.

But how about simple instead of easy? You just need to know what you don’t know and follow the steps.

It’s systems and people, your team, that make all the difference.

Once you ar…

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Written on May 6, 2013  Author Gil Regev   | Share Will Publishers Soon Be Dominating Mobile Marketing? ADOTAS — In a recent research published by IDC, publishers are becoming a driving force in the world of mobile advertising, with Internet giants such as Facebook, Pandora, Twitter, and The Weather Channel dominating top advertising spend charts in the U.S. So should mobile ad networks b…

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I have for the past couple of months been posting here about an ongoing  MBA class on content marketing  called Marketing with Social Media . The class is being taught by me, Bill Belew, at a university in San Jose (Yes, I know the way). I don’t know of anybody who has been able to gather a lot (73 MBA students) of bloggers and put them in a controlled setting (controlled inasmuch as they do…

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Facebook rules, at least marketing via Facebook is at boom. Social Media Marketing on Facebook produces results, builds brands loyalty and helps define an image. Among several hundred campaigns being run on Facebook, there are few that stand-out and inspire every one of us! Here are those 10 of them: 1. Oreo  – Oreo, in a very interesting and innovative way took advantage of the blackout…

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My brand is vital to me—but not in the way you’d expect if you heeded the rubbish spouted by “branding experts”, designers, consultants, and the Internet-In-General. If you think branding is important, you are right. If you think you should spend money on branding, you are right. But if you think your brand is your visual identity—logo, website, product packaging, that sort of…

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Fact: As SEOs we have far more power than we realize. Especially now, most of us do a lot more than simply build links or worry about rankings. We have the added power to attract a large number of potential leads to our clients’ websites through our outreach efforts and we bring about increased sales volume much quicker than waiting for core terms to rank high on page one. Through what we’v…

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