Social Media Management
What can an effective Social Media Management campaign mean for the growth of your business?
Social media is here to stay. Social media is a game changing technology adopted by billions of people.
Whether you choose to manage your social media on Facebook, LinkedIn, Twitter or any other social media network you must do so in complete alignment with your marketing plan. You, your team of people, your company culture and your market are unique. Think about this for a minute. Is there any other business exactly like yours?
Whether you are new to Social Media Management or a Veteran with experience managing your own network, it’s essential to see business and sales results to generate a Return On Investment. Effective Social Media Management is about having conversations with people. Ideally your communications and engagements for social media are authentic and transparent.
One of the biggest mistakes we see with small business owners make is outsourcing Social Media Management to people who just can’t be authentic and engaging to their audience and market. Another common and expensive blunder is sharing completely inappropriate content.
If you do choose to outsource your Social Media Management to anyone, you must be careful to manage the person or people representing you to ensure the work is done effectively. This is not a realm in which you want to delegate the work and find out it has backfired on you and your business after the fact. If this happens to you, you are not only risking wasting your hard-earned money, you are risking damaging your reputation.
Well run social media campaigns should reflect solid business results. This means more traffic to your Website and improved customer service. Perhaps your strategy is more about your brand. In other cases, Social Media Management is geared to customer service and reputation management. Regardless, you need to measure results which can help you do very well.
For the Conversion Marketing Experts team, social media is about educating our market and building relationships. The same should be true for you. How do we know our social media has been effective for us and for clients? The same way you will know. Business results. This translates to new relationships with people who become strategic partners, employees, and quite often clients.
So what makes the most sense for you and your business when it comes to social media management? This depends on your business and marketing strategy.
Let the Conversion Marketing Experts team help you craft a social media management strategy that makes great business sense.