Category

At some point, most of us have been lost. We know our ultimate destination, but either through a wrong turn or poor directions we find ourselves in the wrong place and likely very frustrated. Without landing page optimization, your visitors may have this same lost feeling when they arrive on your website. Whether the content was written 10 days or 10 months ago, it’s easy to make assumptions…

Read more »

There’s a lot of panic and turmoil right now in the world of link building, but there doesn’t have to be – you just have to learn how to be a bad-ass link builder. SEO has changed. We can’t rely on spam and automation to boost traffic and search rankings anymore. A few years ago, link builders never gave that kind of stuff a second thought – it’s just how things worked. The industry is…

Read more »

Monica Jade Romeri Posts Profile Comments Follow Video content can greatly amplify your social media marketing.  Unfortunately, many business owners and heads of companies fail to upgrade their social media strategies due to jam-packed schedules  and the day-to-day demands of running their organizations.  They just keep doing what they have done in the past like tweeting their blog posts…

Read more »

“Hey, look at me!” While strolling down the Las Vegas Strip during Email Summit 2013 , I couldn’t help but notice all of the flashy signs, and individuals, trying to get my attention. The challenge is equally difficult (although hopefully less gaudy) in the modern inbox, so in the MarketingSherpa 2013 Email Marketing Benchmark Report , we asked … Q: Which of the following tactics is your…

Read more »

This is a quiz. What’s the best definition of “brand?” 1.  Noun – A type of product manufactured by a company under a particular name. Verb – Mark with a branding iron. Synonyms: Noun – mark, stamp, sort, kind, make, trademark Verb – stigmatize, stamp, mark [Source:  Wikipedia] 2 .  “…. While many people refer to a brand as a logo, tag line or audio jingle, a brand is…

Read more »

Yelp has remained a leading review site for local businesses for quite some time. Although the restaurant industry is no doubt the most present on the site, other businesses are beginning to take advantage. With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it’s a great place to gain visibility for your company and create a place for reviews, ratings, and…

Read more »

I have for the past couple of months been posting here about an ongoing  MBA class on content marketing  called Marketing with Social Media . The class is being taught by me, Bill Belew, at a university in San Jose (Yes, I know the way). I don’t know of anybody who has been able to gather a lot (73 MBA students) of bloggers and put them in a controlled setting (controlled inasmuch as they do…

Read more »

Facebook rules, at least marketing via Facebook is at boom. Social Media Marketing on Facebook produces results, builds brands loyalty and helps define an image. Among several hundred campaigns being run on Facebook, there are few that stand-out and inspire every one of us! Here are those 10 of them: 1. Oreo  – Oreo, in a very interesting and innovative way took advantage of the blackout…

Read more »

Fact: As SEOs we have far more power than we realize. Especially now, most of us do a lot more than simply build links or worry about rankings. We have the added power to attract a large number of potential leads to our clients’ websites through our outreach efforts and we bring about increased sales volume much quicker than waiting for core terms to rank high on page one. Through what we’v…

Read more »

A quick history lesson for you ZDNet readers*. In 1989, British physicist Tim Berners-Lee invented what would be called the “World Wide Web.” The first trials were held in December 1990 at the laboratories of CERN , the major research laboratory in Geneva, Switzerland that’s better known today as the home of the Large Hadron Collider.  On April 30, 1993, CERN published a statement — on t…

Read more »