How much is the most valuable brand in the world, Coca-Cola worth? $77.8B, according to Interbrand’s annual brand value analysis. That’s 45% of the company’s market cap. Often times, winners create advantages in a market through brands. These brands evoke emotions within consumers: feelings of trust (Visa), of aspiration (Nike), of adventure (RedBull). And if the brand is strong enough, it…
Category
Sales Development
Coaches can help business people thrive – Business
As children and students, people are surrounded by models and mentors in the form of parents, teachers, coaches and advisers. That changes once someone starts a business or gets a job at companies without solid mentoring programs. There’s often no one to turn to and plotting a career path or building a small business gets lonely. Enter the business coach. Just as the athletic coach doesn’t run…
Mobile Payments Sending Cash Registers The Way of The Typewriter
Smart money is betting on the next technology to go the way of the [...]
Infusionsoft Consultant – Closing the Gap On Strategy and Tactics
Infusionsoft Consultant Shares Insight To Close the Gap On Strategy and Tactics
As an Infusionsoft Consultant working in the trenches with small business owners since 2008, what has become crystal clear to me is that the single biggest point of frustration for business owners is the gap between strategy and tactics.
Strategy is the big picture. Tactics relate to the actual implementation of…
Infusionsoft Consultant Offers 3 Tips To Consider Before You Buy Infusionsoft
Infusionsoft Consultant-Thinking of Investing In Infusionsoft?
Here Are Three Tips To Consider Before You Buy Infusionsoft
Infusionsoft is an amazing, all-in-one software application. It’s not just that my firm has used the system since 2007 with success. It’s clear Infusionsoft is here to stay based on their success selling and implementing the system for thousands of businesses.
Investing…
Three Tips to Grow Your Small Business With Little or No Budget
Is it even possible to grow a small business with little or no budget?
Think back to the pre-Internet days. Of course, the answer is yes.
But in talking with small business owners every day, I wanted to finally create some content that would address the issue of how to grow a small business if you don’t have much to invest in sales or marketing.
Why? Because I nor anyone on my team can help you…
The High Cost of Winging It With Small Business Planning
There’s a High Cost to Winging Your Small Business Planning
Small Business Owners Fail to Do Any Small Business Planning
Smal Business Planning Made Simple
As a small business and marketing consultant one of the biggest mistakes I see is business owners failing to do any meaningful business planning.
Over the last several years I have personally consulted with and coached hundreds of sma…
Winning on the Web – Part V – The Problem with Rich Media (and the Solutions)
I see a lot of sites where people put up images of their print collateral for their web pages. Guess what? Search engines don’t know what that page is about. I see people who embed copies of radio interviews and other audio content with little more than the title of the program and when it aired. Guess what? Search Engines don’t know what the program is about.
How can we help search engines figure out what our images, audio, and video are about? First, when using an image don’t forget…
Winning on the Web – Part IV – Don’t Forget About Conversion
When companies get on board with an on page SEO program like the one we’ve started outlining, they frequently fall into a different error all together. Namely, in their efforts to make their pages ideal for search engines spiders from both a technical and content standpoint, they
Winning on the Web – Part II – Introduction to On Page SEO
Making sure that your site puts its best foot forward for search engines is called on page search engine optimization (on page SEO). How are search engines able to figure out if your site is one of the best sites for your industry or not? For one thing they’ll look at…