At some point, most of us have been lost. We know our ultimate destination, but either through a wrong turn or poor directions we find ourselves in the wrong place and likely very frustrated. Without landing page optimization, your visitors may have this same lost feeling when they arrive on your website. Whether the content was written 10 days or 10 months ago, it’s easy to make assumptions…
Category
Search Engine Marketing
How to Be a Badass Link Builder
There’s a lot of panic and turmoil right now in the world of link building, but there doesn’t have to be – you just have to learn how to be a bad-ass link builder. SEO has changed. We can’t rely on spam and automation to boost traffic and search rankings anymore. A few years ago, link builders never gave that kind of stuff a second thought – it’s just how things worked. The industry is…
How to Claim & Optimize Your Yelp Business Listing
Yelp has remained a leading review site for local businesses for quite some time. Although the restaurant industry is no doubt the most present on the site, other businesses are beginning to take advantage. With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it’s a great place to gain visibility for your company and create a place for reviews, ratings, and…
The Single Most Important Step to Getting Good Conversion from your Visitors
I have for the past couple of months been posting here about an ongoing MBA class on content marketing called Marketing with Social Media . The class is being taught by me, Bill Belew, at a university in San Jose (Yes, I know the way). I don’t know of anybody who has been able to gather a lot (73 MBA students) of bloggers and put them in a controlled setting (controlled inasmuch as they do…
How to Create Effective Content to Help SEO & Sales: 3 Top Ideas
Fact: As SEOs we have far more power than we realize. Especially now, most of us do a lot more than simply build links or worry about rankings. We have the added power to attract a large number of potential leads to our clients’ websites through our outreach efforts and we bring about increased sales volume much quicker than waiting for core terms to rank high on page one. Through what we’v…
How to Find & Remove Non-Essential Content
There’s been a lot of talk about quality content in the SEO world for the past couple of years. We do our best to be mindful of Google’s Content Quality Guidelines and know that a human rater may review the page quality of the content we provide for consumption by users. Looking at the Big Picture Creating fresh content that is insightful, entertaining, or informational is important. But that’s…
How to Get Over the One Hurdle Keeping You From Creating Awesome Content
In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: Search algorithm changes that deemphasized thin content in the SERPs pushed marketers to focus on quality content . As is evident from the chart below, social developed into a legitimate content…
Landing page optimization and conversion funnel testing
If landing page optimization and conversion funnel testing are not on the list of items that you’re currently focusing on, then you’re not getting the most out of the visitors that are coming to your site. This is true for all types of websites, whether you want your visitors to make a purchase or donate so you can increase revenue, download a white paper so they can learn more about a specific…
Site turns an 82% bounce rate around for a 400% conversion increase
The question of SEO campaign effectiveness is one Jennifer Stagner, Technical Support Manager, Tops Products, is asked to “quantify often.” The challenge for marketers in SEO is to make sure every element is running smoothly with a wide net, including domain and page authority, inbound links, referral paths, Google Analytics and Webmaster Tools, content, keywords, HTML construction, social media,…
How to Manage a Content Team For Your Different Clients
It is no secret that guest posting is something that every company wants. Contributing guest articles to other websites is a great way to improve your organic traffic by earning a good variety of backlinks, not to mention help you gain some visibility amongst the community and those interested in SEO and online marketing. Creating a guest posting strategy for your own website is usually fairly…
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