My brand is vital to me—but not in the way you’d expect if you heeded the rubbish spouted by “branding experts”, designers, consultants, and the Internet-In-General. If you think branding is important, you are right. If you think you should spend money on branding, you are right. But if you think your brand is your visual identity—logo, website, product packaging, that sort of…
Category
Small Business Grant
What To Do When Your Webmaster Wigs Out
We hear this all the time. “We were working with this website guy/girl/person and they said they’d have our site done by DATE. But he/she/it didn’t deliver and now we’re three months behind and not sure what to do.”
So the short answer is, “Hire a real firm.” If you really want to make an impact on your internet marketing strategy then it’s essential to work with a firm that will help you first…
Winning on the Web – Part III – On Page SEO Continued
Once you’ve made sure that your site is technically sound, the next step is to make sure that your content is matched to words for which people actually search. This is a lot more difficult than it sounds. Professional copywriting for the web is significantly different than copy writing for other media. Our first inclination is to be catchy, creative, and unique. So we naturally pepper the copy on our site with witty slogans, and repeat our beloved brand names over and over. The problem with phrases like these is…
First Impressions Count On the Web
I know I promised to write more regarding Market While You Sleep. I’ve decided to develop the entire program on it’s own domain which will start soon.
For today, let me share a quick story with you. I have had a cordial relationship with an attorney who recently left a big law firm to launch her own endeavor. In asking for her new contact information I got to check out her Website. Ouch. That’s…
Market While You Sleep Step #2- Position Yourself Properly
Once you’ve adopted a mindset of attraction, how should you position yourself to stand out from the crowd? Regardless of what business you’re in, there’s plenty of competition. So in order to attract people to your business, website, or storefront, how do you want to get noticed? What kind of image does your brand project to your target market, the people you consider to be your ideal client or…
Market While You Sleep Step #1-Shift Your Mindset to Attraction
I promised to share a new E-Learning program entitled, “Market While You Sleep-Six Steps to Generate More Leads and Grow Your Cash Flow.” I’ve decided to share the program here on the WealthNet Partners blog.
The first step in learning how to market while you sleep is to set your mindset for attraction rather than promotion. What I mean by this is most marketing courses have emphasized t…
Fellow Entrepreneur Requesting Help
A friend of mine told me earlier today that I should reach out to Peter Burns who is a very big advocate of entrepreneurship here in the Phoenix area. Actually, from what I’ve heard and read, he’s active throughout the nation promoting entrepreneurship and education of such. Peter, through his blog, is requesting help in furthering his mission to educate entrepreneurs. Reach out and contribute if…