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“Hey, look at me!” While strolling down the Las Vegas Strip during Email Summit 2013 , I couldn’t help but notice all of the flashy signs, and individuals, trying to get my attention. The challenge is equally difficult (although hopefully less gaudy) in the modern inbox, so in the MarketingSherpa 2013 Email Marketing Benchmark Report , we asked … Q: Which of the following tactics is your…

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This is a quiz. What’s the best definition of “brand?” 1.  Noun – A type of product manufactured by a company under a particular name. Verb – Mark with a branding iron. Synonyms: Noun – mark, stamp, sort, kind, make, trademark Verb – stigmatize, stamp, mark [Source:  Wikipedia] 2 .  “…. While many people refer to a brand as a logo, tag line or audio jingle, a brand is…

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Yelp has remained a leading review site for local businesses for quite some time. Although the restaurant industry is no doubt the most present on the site, other businesses are beginning to take advantage. With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it’s a great place to gain visibility for your company and create a place for reviews, ratings, and…

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Written on May 6, 2013  Author Gil Regev   | Share Will Publishers Soon Be Dominating Mobile Marketing? ADOTAS — In a recent research published by IDC, publishers are becoming a driving force in the world of mobile advertising, with Internet giants such as Facebook, Pandora, Twitter, and The Weather Channel dominating top advertising spend charts in the U.S. So should mobile ad networks b…

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My brand is vital to me—but not in the way you’d expect if you heeded the rubbish spouted by “branding experts”, designers, consultants, and the Internet-In-General. If you think branding is important, you are right. If you think you should spend money on branding, you are right. But if you think your brand is your visual identity—logo, website, product packaging, that sort of…

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There’s been a lot of talk about quality content in the SEO world for the past couple of years. We do our best to be mindful of Google’s Content Quality Guidelines and know that a human rater may review the page quality of the content we provide for consumption by users. Looking at the Big Picture Creating fresh content that is insightful, entertaining, or informational is important. But that’s…

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Beck Bennett: full-time interlocutor, sometime babystitter IDEA : Bigger. Faster. More. You know you have strong product benefits when they can be boiled down to simple value propositions even kids can appreciate. Children, and simplicity, are at the core of BBDO’s classic-in-the-making “It’s not complicated” campaign for AT&T—touting the size and speed of the carrier’s network and other…

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The power of mobile marketing was a central theme at this year’s ad:tech convention. So Allvoices sat down with marketers and app developers to talk about the big trends and best practices when it comes to the mobile world. One of the best people to pontificate on this subject is Rachel Pasqua, vice president of Mobile iCrossing. She lead a group of Marketing Masters in the ad:tech session…

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For many brands, mobile marketing offers the potential to explore new heights in record time, creating positive customer experiences and building customer loyalty.  Like a rocket launching to the moon, a mobile marketing program needs the proper engineering and fuel: the key to liftoff is the mobile database. With a mobile database you can accurately identify your customers’ communications…

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Did you know that a great magnetic content marketing strategy can boost your social media presence and help you produce interesting, relevant, and consistent engagement with your target audience? Your magnetic content plan can help you keep the goals with your social media strategy focused and on topic so that you can streamline your marketing message. When planning your magnetic content strategy…

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