When it comes to digital and content marketing campaigns, who’s keeping score for you? How useful is that information, real-time and historical, to you, your team, and your bottom line? Take a few minutes to watch the video here where I walk you through a few of the typical, smaller company reporting tools we use. […]
Continue readingI started out launching this business as a business development consulting practice in 2003. I had previously sold a wealth management practice I had been building for the prior 12 years. Today, nearly 12 years after the fact, I am on a mission to write, teach and speak about how to build and lead a […]
Continue readingWhen it comes to content and marketing automation I tell like it is. You don’t need to be Albert Einstein to know this … There is no single piece of software by itself that will solve your marketing problems. The most brilliant technology solution nor people will solve your marketing and sales specific challenge unless […]
Continue readingOkay, I just posted an article related to the common frustrations we hear from customers using Infusionsoft, Hubspot, Act-On and many other software applications. When it comes to helping you make more informed decisions before you invest in any sales and marketing automation solution, we want to make a difference. We also want to help […]
Continue readingAre you a frustrated Infusionsoft customer? If so, regardless of the software you use for sales and marketing automation, you will have frustrations. This post is not about hammering or defending Infusionsoft. In the interest of full disclosure, it is well known that I have been a certified consultant with Infusionsoft since 2008. I had […]
Continue readingEvery day we meet the most amazing, dynamic, creative entrepreneurs, marketing leaders and well-intended CEOs tagging along for the digital ride. (They have enough on their plates. We focus on helping them learn the guiding questions to ask as the visionary leader, not be too involved in the day-to-day marketing execution, ideally.) It’s a labor […]
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