5 Ways to Kill Your Digital Marketing Team and ROI

I am writing this with all the love in my heart for the millions of business owners, CEOs, and marketing people out there today who work so hard to get results for their team, their businesses and organizations. Sharing what goes wrong a lot and contrasting it with some best practices based on real-world experience […]

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100 Sales Calls A Day-What Would That Be Like for Your Small Business?

Making Sales Calls – How Many Is Enough? Here’s the deal. I am a old-school sales guy first. 30+ years of direct selling experience. That means “making sales calls.” But I am also a marketing guy. Old school meaning I cut my teeth with corporate brands like Ritz Carlton, Le Meridien Hotels, The Phoenician Resort. […]

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How Solid Is Your Sales and Marketing Action Plan Today?

When it comes to success in business, you need an effective plan. Unless you’re raising buckets of money, you probably don’t need a traditional business or marketing plan. So you agree you need to be more focused and have a clear plan of action for you AND your team. But, how will you find the […]

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Social Media Backlash – Rolling Stone Puts Boston Bomber on Cover

Are you a business owner who still does not understand all the “whoopla” about social media?  In less than 24 hours, one of the largest brands in the music and publishing industry has experienced, what in my opinion is, one of the fastest sweeping negative campaigns in years.  Over 100,000 Tweets (most negative), over 80,000 […]

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How To Close The Small Business Sales and Marketing Success Gap-Part 6

Small business sales and marketing success made simple! Okay, here’s part 6 of our 9-part series revealing simple steps you can take to close your sales and marketing success gap. So far here’s what we’ve covered … Stage 1. Establish your baseline. We take a snapshot and set a clear goal. Stage 2. Target new […]

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How To Close The Small Business Sales and Marketing Success Gap-Part 5

Close the Sales and Marketing Success Gap In Your Small Business Okay, we’re into a critical aspect of any sales and marketing funnel; nurturing and following up with your leads and prospects. So far, I’ve covered the following elements of our 9-part series walking you through one of the MOST DYNAMIC, POWERFUL AND AFFORDABLE sales […]

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