How To Close The Small Business Sales and Marketing Success Gap-Part 4

Small Business Sales and Marketing Success. Made Simple!

This article is written for small business owners, self-employed professionals and entrepreneurs from all walks of life. It’s the fourth segment in what I think will be 9 or 10 segments walking you through a killer process to increase your sales and marketing ROI.

If you haven’t had the opportunity to check out the first 3 segments, you can find the first article here.

In short, the first 3 segments include…

1. Establish your baseline for launch.

2. Target the right market.

3. Attract new leads and prospects.

In this post today I am revealing the fourth stage of How to Close the Small Business Sales and Marketing Success Gap.

CAPTURE new leads and prospects so you build your list and pipeline!

Yes, believe it or not, the success or failure of your business ultimately boils down to how you cultivate new leads, prospects and customers. And how you CAPTURE two things…

  1. Their contact information.
  2. Permission to follow up with them.
  3. A system to track follow up.

That’s it. The 3 most important things we can EARN from our marketing investments.

Now, if you don’t have a system to capture and manage new, as well as existing relationships, you’re screwed. (Sorry, but it’s true. You are screwed in the sense that you simply won’t be able to scale as you could otherwise.)

If you do have a system or systems pared together, how are they performing for you based on your data? What’s working? Not working? Missing? Next in terms of actions?

Let me know your thoughts and questions. We are always grateful for your comments here on the blog.

To your success!

 

About the Author

I am Cliff Jones. I'm on a mission to teach and coach CEO's, business owners, sales and marketing executives how to use my Digital Marketing Action Plan (DMAP) to get high-ROI sales and marketing results in less time with much less stress. Connect with me: Twitter Facebook Linkedin Youtube

Leave a Reply 4 comments

Nate L. Carr Reply

Help people with there fear first. Fear: The many faces of fear are familiar to us all. We have felt free-floating anxiety and panic. We have been paralyzed and frozen by fear, with its accompanying palpitations and apprehension. Worries are chronic fears. Paranoia is it extreme. In milder forms of fear, we are merely uneasy. When it is more severe, we become scared, cautious, blocked, tense, shy, speechless, superstitious, defensive, distrustful, threatened, insecure, dreading, suspicious, timid, trapped, guilty, and full of stage fright. There is fear of pain and suffering, fear of living, fear of loving, fear of closeness, fear of rejection, fear of failure, fear of loss of income, fear of God, fear of hell, fear of damnation, fear of poverty, fear of ridicule and criticism, fear of being trapped, fear of inadequacy, fear of danger, fear of disapproval, fear of boredom, fear of responsibility, fear of making a decision, fear of authority, fear of punishment, fear of change, fear of loss of security, fear of violence, fear of losing control, fear of feelings themselves, fear of manipulation, fear of being found out, fear of heights, fear of sex, fear of being on your own and being responsible, and fear of fear itself.

There is, moreover, a cause of fear of which many people are unaware: the fear of retaliation. This fear arises from the desire to strike out, to hit back, and to attack. As we let go of fear, we find that behind it, there is often anger at the object of fear itself. The willingness to let go of the fear and overcome it already moves us up to another level, which is anger. The fact that we can face this combination of fear/anger feelings and surrender it moves us instantly up to pride and courage. When we see the world is like a bucket of crabs, the full extent of its negativity becomes apparent. As we become totally aware of the bill of goods we have been sold, it is very likely we will feel anger and a strong desire to become librated from the constraints of negativity. (David R. Hawkins: Letting Go: The Pathway of Surrender).

Nate L. Carr Reply

Help people with there fear first. Fear: The many faces of fear are familiar to us all. We have felt free-floating anxiety and panic. We have been paralyzed and frozen by fear, with its accompanying palpitations and apprehension. Worries are chronic fears. Paranoia is it extreme. In milder forms of fear, we are merely uneasy. When it is more severe, we become scared, cautious, blocked, tense, shy, speechless, superstitious, defensive, distrustful, threatened, insecure, dreading, suspicious, timid, trapped, guilty, and full of stage fright. There is fear of pain and suffering, fear of living, fear of loving, fear of closeness, fear of rejection, fear of failure, fear of loss of income, fear of God, fear of hell, fear of damnation, fear of poverty, fear of ridicule and criticism, fear of being trapped, fear of inadequacy, fear of danger, fear of disapproval, fear of boredom, fear of responsibility, fear of making a decision, fear of authority, fear of punishment, fear of change, fear of loss of security, fear of violence, fear of losing control, fear of feelings themselves, fear of manipulation, fear of being found out, fear of heights, fear of sex, fear of being on your own and being responsible, and fear of fear itself.

There is, moreover, a cause of fear of which many people are unaware: the fear of retaliation. This fear arises from the desire to strike out, to hit back, and to attack. As we let go of fear, we find that behind it, there is often anger at the object of fear itself. The willingness to let go of the fear and overcome it already moves us up to another level, which is anger. The fact that we can face this combination of fear/anger feelings and surrender it moves us instantly up to pride and courage. When we see the world is like a bucket of crabs, the full extent of its negativity becomes apparent. As we become totally aware of the bill of goods we have been sold, it is very likely we will feel anger and a strong desire to become librated from the constraints of negativity. (David R. Hawkins: Letting Go: The Pathway of Surrender).

Clifford Jones Reply

Dr. Nate, as always, great thoughts for us to factor. I fear less today than I do in times past. The extensive experiences I have over the decades with "Mr. Fear" enable to shed some light on the fear less experienced people in business may have. So in a small, your first point is right. Do our best to help people with their fear first. Lifelong process! Grateful to know you, Dr. Nate! Thanks.

Clifford Jones Reply

Dr. Nate, as always, great thoughts for us to factor. I fear less today than I do in times past. The extensive experiences I have over the decades with “Mr. Fear” enable to shed some light on the fear less experienced people in business may have. So in a small, your first point is right. Do our best to help people with their fear first. Lifelong process! Grateful to know you, Dr. Nate! Thanks.

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