Small Business Sales and Marketing Success. Made Simple!
This article is written for small business owners, self-employed professionals and entrepreneurs from all walks of life. It’s the fourth segment in what I think will be 9 or 10 segments walking you through a killer process to increase your sales and marketing ROI.
If you haven’t had the opportunity to check out the first 3 segments, you can find the first article here.
In short, the first 3 segments include…
1. Establish your baseline for launch.
2. Target the right market.
3. Attract new leads and prospects.
In this post today I am revealing the fourth stage of How to Close the Small Business Sales and Marketing Success Gap.
CAPTURE new leads and prospects so you build your list and pipeline!
Yes, believe it or not, the success or failure of your business ultimately boils down to how you cultivate new leads, prospects and customers. And how you CAPTURE two things…
- Their contact information.
- Permission to follow up with them.
- A system to track follow up.
That’s it. The 3 most important things we can EARN from our marketing investments.
Now, if you don’t have a system to capture and manage new, as well as existing relationships, you’re screwed. (Sorry, but it’s true. You are screwed in the sense that you simply won’t be able to scale as you could otherwise.)
If you do have a system or systems pared together, how are they performing for you based on your data? What’s working? Not working? Missing? Next in terms of actions?
Let me know your thoughts and questions. We are always grateful for your comments here on the blog.
To your success!