Tag Archives for " Marketing Strategy "

These Are the Marketing Experts Who Made the Pollsters Look Stupid

Who made the big pollsters look stupid on the 2016 U.S. Presidential election? Check out what I learned about the marketing experts who predicted the outcome of both Brexit and the recent, incredibly contentious, U.S. Presidential election. No matter who you wanted to win Brexit or the U.S. election, the evidence is clear; both elections […]

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SharpSpring Marketing Automation Checklist: How To Set Up and Optimize Your Marketing Automation Engine

Got SharpSpring marketing automation working for you and your business right now? Or maybe you’re considering it and having a tough time deciding which marketing automation platform is best for you. And how to get the most out of it by setting it up the right way, or optimizing the system you have in place […]

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I Wrote, Published 90,000 Words On LinkedIn In A Year – Here’s What I Learned from My Content Marketing Experiment

LinkedIn Content Marketing Experiment

Between April 28, 2015 and April 15, 2016 I wrote and published 60 articles on LinkedIn. Here’s what I learned from my content marketing experiment on LinkedIn. First, I didn’t run the exact word count of all the articles I wrote and posted on LinkedIn over this period of time. What I do know is […]

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How To Craft A Bullet Proof Go-To-Market Plan

What will it take next for you and your people to go to market in 2017 with more confidence, clarity and success?┬áThis article explains – in depth – what you must do to develop an effective strategy and Go-to-Market plan of action that gets sales results. If you are a CEO, a business owner or […]

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The Power of Focus On Content Marketing Success

Every day we meet the most amazing, dynamic, creative entrepreneurs, marketing leaders and well-intended CEOs tagging along for the digital ride. (They have enough on their plates. We focus on helping them learn the guiding questions to ask as the visionary leader, not be too involved in the day-to-day marketing execution, ideally.) It’s a labor […]

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How To Close The Small Business Sales and Marketing Success Gap-Part 3

Here’s my third segment on taking your small business sales and marketing success through the roof. Look, it’s hard enough to be in business sometimes. Like wearing 5 different hats at any one time is easy. But how about simple instead of easy? You just need to know what you don’t know and follow the […]

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